The online business environment is dynamic, competitive and in a continuous development. It is very important for entrepreneurs in the virtual space to always be up to date with the new trends that appeared in order to keep leading positions in their field of activity or to achieve them. A topical site is a mandatory requirement, and the development of your business in tandem with the new trends is necessary not optional. So let's review what are the web design trends of the year:
Interaction by dragging
Probably one of the most popular trends of the moment, dragging, gives internet users the feeling of control over their experience and simultaneously generates curiosity. Being an interactive function, dragging is a type of action that mimics real gestures, thus making the site more friendly and the entire experience more enjoyable. It involves choosing various graphics and moving them to other locations. Especially used in online stores to move shopping in cart or on the wish list, it is a newer technique for presentation sites or portfolio pages. The creativity of web developers pleasantly surprises when it comes to sliding interaction and because it makes the entire visit to the site seem like a game, this trend will probably remain for a long time in the top of users' preferences.
Graphical scroll effects on the page
Graphical page scrolling effects or so-called scrolling effects can generate more dynamic web experiences, which translates into a longer time that potential clients spend on your page; so great chances for achieving the final goal, converting them into customers. They encourage the user to continue scrolling on the page and are very fun bringing a plus of creativity to the virtual space. From graphics that represent animated characters that direct your mouse or cursor effects to gradual revelations of new elements that capture attention, these scroll elements are in great demand and receive more and more positive appreciations.
Dynamic text
The moving or more technical text also called kinetic printing is used to highlight or to draw attention to a certain promotion or section present on the site. Compared to irritating pop ups, these animated texts guide in a pleasant way the visitors of a page to useful information or can gradually reveal adjacent information. The technique is similar to that used in cinema when feature films use animated titles at the beginning of the film or during it to mark a new chapter. They are non abusive and very creative, they make the site easier to explore and understand.
Retro typography
Today, more and more sites are choosing to use a brave and large typography with a retro feel to emphasize just a word or a main sentence on the homepage. It inspires a sense of nostalgia and sentimentality to the visitor and sends a clear message while the rest of the page is kept in a minimalist, clean and well-structured style.
Cinematic Effects
We are talking here about high-quality videos or GIFs that run in a continuous loop or are page scrolling activity. Cinematic effects have become a popular way to add dynamism and visual interest to static pages. They keep alive the desire of users to scroll and discover what the site has to offer and are usually small, not occupying the entire size of the screen. Moreover, most of the time, if we pass the cursor over them, they can provide adjacent information or they can have funny reactions.
Monochromatic gradients
A trend of the last years that remains in the top of preferences are the backgrounds of websites in monochromatic and / or pastel gradient. These types of gradients are interesting and visually attractive and do not distract from the content, as do the backgrounds very loaded with graphic elements. Being a graphic element of a delicate aesthetic, the gradient has been, is and probably will remain for a long time a favorite of graphic designers and web designers.
Ultra-minimalism
This trend represents a take to the extreme of the classic minimalist sitl. Of course, it is not the kind of adaptable trend for any style of website, although, the global trend of the moment, not only in terms of web design, uses \"less is more\" as a contemporary leitmotif. Although it seems trivial to choose only the bare necessities to present, this is never a simple task. It involves a good logical structuring of the site, so as to provide an excellent user experience and faster loading times, improving the performance of the site. Some sites choose to offer only an extremely short description and a contact page, a portfolio page that represents them and the effect is astounding. Easy to follow, simple and to the point, minimalism is gaining ground in many other aspects of everyday life and it was just a normal step to appear as a trend in web design as well.
Superimposed text and images
Also in the desire to simplify the information, this visible preference to overlap text over images is very trending this year. Often an image is worth 1000 words and adding a short, relevant text only quickly improves the message that is meant to be transmitted. It is very pupular for blogs and portfolios and is indisputably very attractive. It is often found in combinations of flowing effects, that is, the text changes when we scroll over or cinematic effects in which the text and the image change repetitively as if they insist on the idea or promotion that is meant to be highlighted.
Organic forms
Being not only decorative, but also functional, organic forms are in great demand. Compared to geometric shapes that have dominated the market lately, organic shapes add personality and can take a site out of anonymity. Web pages that benefit from organic shapes will be decorated with curved lines and soft, delicate shapes that can pleasantly surprise the user. They are considered to be a train that will remain in trend for a long time and are often inspired by the company's logo itself or represent reinterpretations of it.
The textures or their combination, the icons that replace the names of the pages, cinematic banners with hyperlinks, explanatory animated videos, are just some of the other web design trends of the year, which are also worth mentioning. In addition, the technology is extremely trendy. State-of-the-art applications also bring many functionalities that will make your business easier to manage and this will translate into more time allocated to key elements; we mention here human tracking, service app and magic SFA that will organize your entire team in a record time, and for many details do not hesitate to contact us.
In short, the originality, elements that make you memorable in front of the clientele, a clear and easy to digest information, all in a pleasant chromatics of a perfectly functional and safe site, are an element to be searched this year and will remain in trend.
Be creative and always sales oriented, do not deviate from the main purpose of a website and remember that most of the time, this is the first contact you have with potential customers. Just as you prepare to go to your first date in real life, this is how it offers attention and involvement to your online appearance. Design trends are constantly changing and without being aware, the identity of a brand can become outdated. Keep in mind that people can change their mind very quickly depending on what your brand looks like. and they will judge your business. in accordance with the aesthetics and functionality of the virtual space in which it is presented.
Yes, the most important part of any website is the content. Without content, your website is nothing more than an advertisement, and this is not an effective online marketing strategy. Keeping the content on the site up to date, but also the way it is presented, helps build trust between you and your customers. Most likely, customers rely on your website. for useful information about the product offered by you or the field of activity in which you activate. The updated information also helps to build a name in your industry. but the way you present them is not to be ignored either.
For a drop of inspiration check out the predetermined theme offers offered by Bryo. Specially designed for each category, perfectly optimized and customizable according to your needs. And if you have something new and innovative in mind, we are waiting for your challenges.
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